Laura Ingraham, in her infinite wisdom, decided to retweet this Daily Wire story and add some commentary:
That led to an advertiser exodus from Ingraham’s show:
Nutrish, the pet food line owned by celebrity chef Rachael Ray, was the first to tweet that it would no longer advertise during Ingraham’s show.
The list of advertisers who will no longer advertise during Ingraham’s show includes TripAdvisor, Wayfair, Expedia, Nestle, Johnson & Johnson, Stitch Fix, Hulu, and Jos A. Bank.
As noted in an NPR article, Fox is used to having advertisers flee:
Almost a year ago, more than 50 advertisers yanked their spots from Bill O’Reilly’s Fox News show after it emerged that O’Reilly, Fox and its parent company had paid $13 million to settle five sexual harassment lawsuits. Fox dropped O’Reilly from the network soon after, though it’s unclear how much the loss of advertisers contributed to the network’s decision.
In November, Fox’s Sean Hannity stoked controversy by supporting Alabama Senate candidate Roy Moore despite reports of Moore’s sexual advances toward teenage girls. Coffee maker Keurig initially said it was pulling ads from Hannity’s show, only to face social media backlash from Hannity’s supporters, who posted videos on Twitter of themselves smashing Keurig machines.
I expect conservative commentators to criticize and attack Hogg’s and his classmates’ message of stricter gun control. And I don’t think there’s anything wrong with that. But as Ingraham has demonstrated, the right-wing commentariat cannot help itself from delivering personal, ugly attacks, regardless of who they’re targeting. If an enemy can’t be defeated through argumentation (which, coming from the right, is usually disingenuous or poorly thought out), then the next best thing is to taint the character of the enemy by making them look like a degenerate loser, though it’s not like right-wing commentators wait for their arguments to fail before they start making personal attacks against their enemies.